OUR TEAM

Meet the passionate people behind Slow Money SLO that bring their energy and expertise to help strengthen our local food system.

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FOUNDER & EXECUTIVE DIRECTOR

JEFF WADE

Since founding the local network of Slow Money in July 2012, called Slow Money SLO, Jeff  enjoys meeting and working with food, beverage and farm entrepreneurs as well as folks who want to invest locally to create a better food system. Advising, facilitating financial support and helping to grow the local food system is rewarding, and the group continues to grow, feeding the soil and building the SLO region food economy. Jeff has 40 years of experience in engineering, software marketing and sales and small business industry consulting. Jeff shares his time working as a Lead Consultant with the SLO Small Business Development Center. Jeff has advised the National movement by serving on the Slow Money Kitchen Cabinet and stays in touch with other Slow Money local leaders.

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Communications Director &
Farm to School Coordinator

CLAIRE TUOHEY-MOTE

After leaving the food science industry, Claire moved back to the Central Coast and immersed herself in the SLO County food system through volunteer work, and research for her masters program in sustainable food systems. After completing her degree, she joined the Slow Money SLO team and is focusing on promoting the Slow Money message and name to the food and farming community. She is also doing outreach to the county school districts and area farmers to bring local food into cafeterias and take-home meal boxes. Claire is passionate about finding food system solutions that bring balance, health, and resilience to the land and community.

STEERING TEAM

Advising Slow Money SLO since the early days of 2013 has been a group of avid Slow Money believers, most of whom are investors themselves and/or provide advice in various areas of business expertise. They come from Agriculture, Education, Technology, Non-Profit Leadership, Financial Management sectors and are Entrepreneurs, Community Leaders and Consultants. We are very grateful for their time, advice and direction of the years of growing Slow Money SLO.

BOARD OF DIRECTORS
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ERIN PRIMER

President

Erin creates the menus, marketing, and nutrition education experiences for the students in her school district. She is a passionate Farm to School advocate and believes in educating youth about how food gets to their plate, while building respect for the greater food system. Erin’s beliefs align with the values of Slow Money SLO. and connecting farmers with consumers is a shared goal. In her free time, Erin enjoys exploring the Central Coast with her husband and two small children.

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SCOTT SECREST

Secretary

As an advisor for Natural Investments, LLC. Scott works as an Accredited Asset Management Specialist. He has worked in the investment industry for over 20 years and spends his days assisting with portfolio management, wealth accumulation for individuals and organizations, and retirement income planning. Scott is glad to draw from his experience to work with community groups like Slow Money SLO. When he's  not in the office, he enjoys connecting with nature and getting out on his mountain bike on the many trails along nearby Cuesta Ridge or Cal Poly Canyon.

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SUSAN STEEB

Treasurer

Susan has over 25 years of financial and operations experience. Her resume includes companies like Glu  Mobile, DirecTV, Polygram, and Capitol Records. She now owns Segue Consulting  Services, providing interim CFO and finance and operations management for  early stage or growth companies. Susan has also developed a  practice supporting early stage cleantech and sustainable products companies. She holds a BA in accounting  and a pilot license, swapping out her car for  a Bonanza. She and her husband enjoy travel, and have visited  over 20 countries on 6 continents. Today, Susan works as CFO for All Good in Morro Bay, and with the  Hothouse and Cal Poly’s CIE program.

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JAKE PRITZLAFF

Member

Since 2013 Jake has been the co-owner and CFO of Whalebird Kombucha which has been an awesome adventure and has allowed him to leverage his MBA and hone his business skills. Slow Money SLO was pivotal in enabling Whalebird Kombucha to grow into a flourishing business and it is Jake’s pleasure to help support the organization in its efforts to enhance our local food economy further. When he’s not slinging 'booch, you can find Jake spearfishing, beach camping, and/or playing games around a campfire.

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DANIELLE RAISS

Member

Danielle is a jane-of-all-trades bringing personal and professional experience from a variety of different sectors and geographical locations. Her love is in the food and farm world where she has spent the last 10 years playing in the dirt building urban farms, educating youth and convincing people that beets out of the ground (instead of a can) are the best thing ever! Danielle is excited to work alongside some of the most brilliant and creative minds within our community to help grow our local food and business economies.

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LARRY KANDARIAN

Member

Larry is the owner and farmer at Kandarian Organic Farms. He has been farming on the Central Coast for over 20 years and has been a supplier for Farm to School since 2018.

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PAVLO RUDAKEVYCH

Member

Pavlo is a local investor, aviator, and research engineer.

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MIKE MURGATROYD

Member

Mike is a former Slow Money SLO board president, and has advised on and launched dozens of new products in the natural and organic food space.

PREVIOUS BOARD MEMBERS
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CAROLINE DUELL